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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads.

B2B 94
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5 Characteristics Of High Converting Headlines

ConversionXL

The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. For a long time, headline writers assumed that positive was better as far as clickthroughs, shareability, readability, and conversions. hours of every professional’s time each day.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Relevance of Keywords to Search Queries. Do your keywords match what people are typing in the search box ? This is decided at the time of auction, i.e. when someone searches Google, Google then searches through your keyword set to determine if you are bidding on a term that is relevant to that query.

PPC 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it. the conversion).

Analytics 113
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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

This is especially true when certain posts are just shy of reaching the first page of Google’s search results, where they could be earning you a return on your investment. With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue.

SEO 28