ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Relevance of Keywords to Search Queries. Do your keywords match what people are typing in the search box ? Does the user’s search query appear in the landing page?

PPC 114

PPC Matching Technical Review Search 114

Duct Tape Marketing

JANUARY 25, 2016

For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. In fact, the previous head of Bing Search, Duane Forrester, said at an SMX conference that most people get schema wrong. What does Structured Data do?

SEO 28

SEO Kansas City Software Review HTML 28

ConversionXL

JULY 10, 2014

Set up a Twitter search for all the @replies to their customer service account if they have one, or at their main account if they don’t, and monitor it on TweetDeck. Jan Dobson (@mytruself) July 10, 2014. Blog eCommerce Resources Landing Pages Lead Generation' Holy crap that’s a hard one to beat. —

Software Review 72

Software Review Lead Generation Design Campaign 72

VC Cafe

JANUARY 20, 2014

2014 will be a BIG year for Digital Marketing. In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools. These tools, together with a disciplined SEO strategy, can complement organic search. The emphasis on technology has changed the perception of the CMO.

B2B 111

B2B Technology PPC Marketing 111