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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. New people constantly enter and leave the target audience. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other?

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How to Optimize Videos for Conversions

ConversionXL

The State of Video in 2016. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. The video isn’t a “nice to have”, it’s the basis of the campaign.

Video 48
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Last year we pulled off a fantastic event, and we were keen to do even better in 2016. Luiz Centenaro (@LuizCent) April 1, 2016. Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. Poor offer/audience match. We succeeded. Emotional SWOT.