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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. trillion pictures in 2016. One key thing that stymied my efforts, and likely your ML efforts, in 2016 was Identity.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Not for conversions. Is a CTR of 20% good or bad?

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

When laws changed in 2016 allowing fans to own a part of a company, it was evident to me that a fan-owned company had a strategic advantage in the marketplace. Through television and media, we are able to reach a wide audience. Sinordo, Modern CPA Group ! #17- Thanks to Jason Brown, Called Higher Studios ! #7- Thanks to Ric A.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. 89% competed solely on customer experience in 2016. Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO.

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30 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

In 2016, Simya Solutions (now Ling) was born. Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting. I've been doing that since 2016. I had an ‘Ah ha’ moment and saw a need in the market. Photo Credit: Lucy Bedewi.

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Last year we pulled off a fantastic event, and we were keen to do even better in 2016. Luiz Centenaro (@LuizCent) April 1, 2016. People hate popups, but they increase conversions. Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience.