ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B eCommerce B2C Sales Cycle 130

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). The inability to retarget video viewers doesn’t preclude lead generation. But there are technical and strategic keys to smart deployment.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Duct Tape Marketing

APRIL 13, 2017

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. There is always that anxiety to get started.

Social Media 60

Social Media Media Marketing Lead Generation 60

Designmantic Blog

MARCH 6, 2018

Lilach Bullock is well-known in the fields of online lead generation and social media. Magazine’s 2016 "Woman to Watch” and Inc. She was selected as one of “The Most Impressive Women Entrepreneurs of 2016” by Inc. Lilach Bullock. Website: lilachbullock.com. Magazine "17 Inspiring Women of 2017.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76