ConversionXL

SEPTEMBER 20, 2018

The Three Tidal Waves Coming for Your SaaS Business. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). Tidal Waves.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) For a B2B company there are so many things we can measure.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. It was becoming a business model destined to fail. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113