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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

An eMarketer study estimated that, in 2018, 25% of U.S. In March 2018 , LinkedIn video ads became available to all companies. Hard-code subtitles to get your message across without the audio. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The growth of B2B video marketing.

Video 129
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days. Julian Gaviria (@juliangav) March 30, 2018. Stefan Koenig (@koenigst) March 30, 2018. — Tom van den Berg (@TomvdBerg1) March 28, 2018. And we’re off!

Retention 106
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. Since we had a sales development team of our own, we needed to factor in their efforts, too. This is the model my customers referenced when I was selling them demand-gen software in 2014. Conclusion.

Demand 101
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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

The stream of blog visitors generate awareness; the links to those posts support bottom-of-funnel acquisition on product pages. Still, according to 2018 research from Moz , they can generate more links than other formats: Infographics may be past their peak, but they still earn links. Breaking down the blog–product barrier.

eCommerce 131