2019 Campaign Channel PPC 
The Startup Magazine
FEBRUARY 9, 2022
These articles provide awareness, education, and marketing campaign ideas. Digital marketing trends for 2020 will be different from the trends of 2019. . For digital marketers, these publications are considered to be the best platform of marketing information. 1: Social Media Examiner. 2: markonmag. 5: Inc.com . 6: Forbes.
ConversionXL
JUNE 24, 2020
However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing.
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ConversionXL
APRIL 10, 2019
PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.
ConversionXL
NOVEMBER 17, 2022
Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Traffic by source.
ConversionXL
SEPTEMBER 30, 2020
Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Smartphones were rare.
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