ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Up and Running

NOVEMBER 12, 2018

If you’re selling a box that curates hair products for wealthy, curly-haired men, you probably don’t want to use your marketing dollars to advertise to people outside of your demographic. It can be tempting to think that you’re going to advertise to everyone everywhere—but that’s a huge and fairly unnecessary expense. Future plans.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

JUNE 21, 2017

If you are advertising on Facebook, this should be facebook.com. Even though it was the Google Ad on step four that ultimately drove that customer to sign up, the real credit (in our book) goes to the campaign that brought them there in the first place. Tracking lifetime value on other types of businesses is harder.

Marketing 98

Marketing Analytics Campaign Metrics 98

Startup Lessons Learned

MARCH 21, 2013

The book has been a year in the making, and authors Ben Yoskovitz and Alistair Croll —themselves successful founders with several exits under their belts—spent much of that time speaking with founders, investors, and analysts to understand a really basic, but seldom-asked, question: What's normal? to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Software By Rob

JULY 21, 2011

A Look at One Acquisition Approach – Google AdWords. If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. 80-$1 range with no effort, but using tricks I mentioned in this guide to cheap startup advertising you can get clicks in the $.10-$.20

CPA 73

CPA Churn Rate Customer Acquisition 73

Up and Running

MARCH 11, 2015

We actually advertise on Facebook, and it works really well. That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Are you doing advertising? Are you doing an acquisition?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51