ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

APRIL 29, 2024

12:00] How do the illustrations in the book augment the entire message? [14:39] 18:52] Talk about the easter eggs laid across the book for reader to discover? [22:53] Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. This is John Jantsh.

Entrepreneur 46

Entrepreneur Cofounder Early Stage Artificial Inteligence 46

Startup Professionals Musings

FEBRUARY 6, 2019

According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Predictive advertisement targeting. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling.

Analytics 177

Analytics Retention Social Media Campaign 177

YoungUpstarts

MARCH 4, 2020

As the bookstore CEO, you may see some cost-savings at scale—buying books in bulk, for example — but you are still on the hook for rent per store, employees per store, advertising per store, and so forth. Yes, there are scaling costs like customer service and bandwidth, but they are very different from opening a chain of bookstores.

Entrepreneur 205

Entrepreneur Venture Capital Silicon Valley Bandwidth 205

YoungUpstarts

OCTOBER 4, 2015

Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Startup Professionals Musings

DECEMBER 17, 2022

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Customer acquisition gets harder and more expensive. I’m not talking here about a small pivot.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

ReadWriteStart

JANUARY 13, 2011

We started this week's One Million by One Million roundtable with a discussion of online advertising trends, looking at them from the perspective of cost-effective customer acquisition and brand building, as well as entrepreneurial opportunities. Photo by duchesssa. Discuss.

Advertising 116

Advertising SMS Entrepreneur Silicon Valley 116

Startup Professionals Musings

DECEMBER 1, 2014

According to Eric Siegel in his recent book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. He calls his book a primer, but his real-life examples illustrate well how predictive analytics unleashes the power of data, and how “ big data ” embodies an extraordinary wealth of experience from which to learn.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

JANUARY 17, 2022

I found some good lessons in this regard in a classic book, “ Becoming Facebook ,” by Mike Hoefflinger, the former Head of Global Business Marketing at Facebook. For many companies, the long game is choosing the right strategic partners and acquisitions. But never take your eye off today’s customer.

Startup 361

Startup Social Media India Acquisition 361

YoungUpstarts

AUGUST 13, 2019

This often means mergers and acquisitions, incremental innovation, marketing, and global expansion – which, over the long-term, only widen the gulf between the company and its customers. Too many executives concentrate on short-term performance.

Technical Review 145

Technical Review Technology Customer Qatar 145

Duct Tape Marketing

AUGUST 4, 2022

Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. 26:14] Where can people learn more about your book and your work? She teaches a Digital Marketing course (virtually) at the University of California in Irvine.

Social Media 90

Social Media Conversion Media Artificial Inteligence 90

Startup Professionals Musings

AUGUST 20, 2021

If you are thinking of joining the rush in this direction, I found some practical insights for success in a classic book, “ Thriving in the Gig Economy ,” by Marion McGovern. These include office space and supplies, travel, training, bookkeeping, advertising, and many others. Simple rates-per-hour are very misleading.

Government 374

Government Advertising Acquisition Matching 374

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. Roughly a quarter of Internet users block advertising, meaning that one in four paid ads never reaches the intended audiences. A loophole to get past ad blockers. According to Harvard Business Review : .

Technical Review 105

Technical Review Software Review Audience Advertising 105

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

He didn't just "tell it like it is," he gave up his marketing secrets and opened his company books. Advertising ?? Advertising isn't dead; you can still buy eyeballs. Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. That's compelling.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Startup Professionals Musings

MARCH 20, 2020

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Customer acquisition gets harder and more expensive. I’m not talking here about a small pivot.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

Startup Professionals Musings

MARCH 12, 2013

According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. He calls his book a primer, but his real-life examples illustrate well how predictive analytics unleashes the power of data, and how “ big data ” embodies an extraordinary wealth of experience from which to learn.

Analytics 246

Analytics Retention Startup Social Media 246

crowdSPRING Blog

FEBRUARY 1, 2013

The above ad from Apple in the 1984 Super Bowl helped make Super Bowl advertising must-see TV and redefined how companies leverage the Super Bowl to promote their products. Obvious but Hard Lessons in Small Business Advertising – [link]. 8 Startup Founders Reveal Their #1 User Acquisition Tactic | Treehouse - [link].

Social Media 109

Social Media Small Business North America Design 109

Steve Blank

DECEMBER 17, 2015

Evangelos and I are working on what we hope will become a book about the new model for corporate entrepreneurship. Time horizons for Return on Investment from a VC investment may be 7+ years, ROI from the acquisition of an earlier stage company, 4-5 years and the ROI from acquisition of a mature company, 2-3 years.)

Silicon Valley 120

Silicon Valley Incubator Acquisition Business Model 120

Startup Professionals Musings

APRIL 11, 2022

Now I see in a classic book, “ Business Models for Teams ,” by Tim Clark and Bruce Hazen, an extension of this process to down inside the venture, for teams and individuals. It shows you how everyone works in synergy. Valid customer segments must be quantified for every opportunity. Value propositions.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Companies like Clearbit have found ways to advertise to people like me late at night. McGaw delivered a talk that generated demand for his slides and his book.

Demand 124

Demand B2B Distribution Channel 124

Software By Rob

JULY 20, 2010

While on paternity leave this week I read seven books. I have a list of around 20 bullet points I took away from this book, which is a solid task list for me to mull over in the coming months. Check out my book Like this post? But books are vastly subjective! It’s painfully bad. I recommend it. 2 Dustin on 07.25.10

Software Review 41

Software Review RSS Software Developers Software Development 41

Startup Professionals Musings

FEBRUARY 18, 2016

According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Predictive advertisement targeting. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling.

Analytics 120

Analytics Retention Social Media Campaign 120

Software By Rob

AUGUST 5, 2010

You own a wall of books, or perhaps a Kindle or iPad bulging at the edge of its hard disk with non-fiction you’ve earmarked for future reading. You own a wall of books, or perhaps a Kindle or iPad bulging at the edge of its hard disk with non-fiction you’ve earmarked for future reading. Also a student of reading.

Founder 78

Founder Startup Software Review Software 78

SoCal CTO

MARCH 18, 2010

My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market.

Los Angeles 225

Los Angeles Revenue Southern California Social Network 225

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. How profitable is my product or service? We recently added Richard Mumby to our leadership team.

Operations 286

Operations New York City Technical Review Startup 286

YoungUpstarts

AUGUST 14, 2013

Drawing heavily from Robert Cialdini’s seminal work on influence , the book infuses insights from behavioural psychology with the emerging phenomenon of social shopping. Flip the Funnel : Harness your happy customers to be a volunteer sales force, deploying them as your customer acquisition team.

Technical Review 145

Technical Review Social Media Curation Mobile 145

ConversionXL

APRIL 7, 2021

While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. Targeted advertising as an effective way to get your message in front of the right people inside these companies. DemandBase.

IP 98

IP Marketing Technical Review Software Review 98

Duct Tape Marketing

APRIL 14, 2022

He has a new book out called — Moving to Outcomes: Why Partnerships are the Future of Marketing. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. He is also the Co-founder and Chairman of BrandCycle.

Marketing 91

Marketing Affiliate Channel Software Review 91

ConversionXL

JUNE 2, 2022

As Sangram Vajre explains in his book “ Account-Based Marketing for Dummies ”: “The traditional lead-based sales and marketing funnel has been turned into a cone by using account-based marketing. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc.

Customer 98

Customer Marketing Channel Acquisition 98

crowdSPRING Blog

MAY 11, 2012

Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. 50 More Humorous Print Advertisements to Make You Smile – [link].

Social Media 92

Social Media Small Business Design Media 92

Software By Rob

DECEMBER 2, 2009

I’m really into saving time, and one way I’ve found to do that is to skim books, or listen to them as abridged audiobooks when I’m on the road. In line with this, about a year ago I found an awesome collection of summaries of the best marketing books ever (in the opinion of the book’s editor).

Software Review 27

Software Review RSS Marketing Software Developers 27

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Las Vegas Affiliate RSS 284

ConversionXL

JULY 8, 2020

But Microsoft Advertising has potential advantages, including lower CPCs and less competition on Bing. The first step is to create an account on Microsoft Advertising. When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. Book Your Dental Appointment Today”).

PPC 100

PPC Matching Software Review Campaign 100

Software By Rob

JULY 16, 2009

→ Two Must-Read Books for Micropreneurs Cool News, Links & Reviews , Micropreneurship If youre trying grow your startup youve come to the right place. Bob Walsh’s new book The Web Startup Success Guide comes out next week. I picked up Pamela Slim’s book Escape from Cubicle Nation a few weeks ago.

Software Review 37

Software Review Software Developers Software Development RSS 37

Up and Running

APRIL 5, 2021

The pop-up ad was designed to dissociate the advertisement from the content on the page and protect the advertiser’s brand. . Adware (software built primarily to advertise to users) like Gator began to appear. Let’s say that you have written a new e-book and want to encourage your customers to buy it.

Customer 96

Customer Lead Generation Flash Conversion 96

crowdSPRING Blog

NOVEMBER 14, 2014

Why I Walked Away From a $12M Acquisition Offer 18 Months After Our Startup’s Launch – buff.ly/1ECc6AO. Blurred Lines: Is Native Advertising Bad Or Good? Best Marketing Books To Give As Gifts – crowdspring.co/1wUSvg2. Flash Mobs Have More to Teach About Managing Teams Than Any Textbook – crowdspring.co/1yOIIpD.

Social Media 93

Social Media Small Business Design Media 93

Agile VC

APRIL 17, 2011

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). Kayak Software Corporation. 2010 Net Income: $8 million.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113