Acquisition Aggregator Churn Rate Revenue 
ConversionXL
JUNE 26, 2019
I’ve seen companies apply this same framework and go from $500,000 in annual recurring revenue (ARR) to $1 million ARR in less than 12 months. In a product-led business, these are the macro outputs you need to track: Number of signups; Number of upgrades; Average Revenue Per User (ARPU); Customer Churn; ARR; Monthly recurring revenue (MRR).
ConversionXL
AUGUST 21, 2014
This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. Now to the case studies…. The Research.
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David Teten
DECEMBER 3, 2019
Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. 645 Ventures released a cap table simulator to help level the playing field.
SVPG
MARCH 10, 2014
We usually look at this data in aggregate, but we can also view individual journeys. Or, what is our average revenue per customer? Such as the lifetime value of a customer, or the customer churn rate, or the customer acquisition costs across all sources. User Analytics.
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.
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