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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

sectional-sofas) to your browser via a new API. The post-third-party-cookie conversion reporting solution is called the Conversion Measurement API. Advertisers who have not yet implemented Google Offline Conversion Tracking and Facebook’s Conversions API should prepare to do so now. Image source ).

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The Final Edition

thebarefootvc

acquisition of Plaid by Visa, in a highly competitive deal, shows how even the largest incumbents are feeling pressure to innovate and need to think outside of their current business models. The recently announced $5.3B No entity is immune to technology disruption.

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Mobile Payments: The Trillion Dollar Industry That's Never - AgileVC

Agile VC

But while it was a little less understood outside the payments world, their acquisition of TxVia theoretically gives them some of the plumbing they’d need to create a store of value or couple a Google mobile payments product to existing financial accounts. So not a new store of value and this is basically scenario #1 described above.

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