Remove Acquisition Remove Audience Remove Direct Marketing Remove eCommerce
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Ecommerce Email Marketing: How to Increase Conversions

ConversionXL

As an ecommerce site, you likely send emails regularly. Generating revenue via email marketing requires strategy. Once you perfect your ecommerce email marketing strategy, conversions will soar. How important is email marketing for ecommerce? Are you getting real results or simply opens and clicks ?

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How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

As an eCommerce site, you likely send emails regularly. Generating revenue via email marketing requires strategy. How Important Is Email Marketing in eCommerce? So, what’s the truth about the state of email marketing in eCommerce? Direct Marketing vs. Transactional: Which Is Best?

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Their podcast features interviews with industry experts (leveraging their guests’ audiences). The podcast is just one part of their content marketing strategy. Take Ross Simmonds , Founder and CEO of Foundation Marketing.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. This article will outline some of the lowest hanging fruit in terms of audience targeting. Why Facebook Custom Audiences Is The First Step. Landing Pages. Website traffic. Website traffic.

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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It now has a specific audience and a purpose. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. I named my dashboard: VP, Digital.

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