Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Acquisition conversion rate: Which channels produce the best conversion rate, and why?

Conversion 156

Conversion CPA Metrics Analytics 156

Occam's Razor

DECEMBER 9, 2013

From step five on you were likely already delivering some multi-channel value for your company. Now in step eight , we really kick things up multiple notches when it comes to creating a truly fantastic multi-channel (or the flavor of the month, omni-channel) execution engine. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Are you aware of your cost per acquisition on other channels? B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Share top performing channels.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

MARCH 21, 2017

Influencer marketing works in part because it bypasses the very real shortcomings of channels like display. Treat it like any other acquisition growth experiment. We have been focused on improving and expanding our influencer marketing channel since then (20 months ago).”. How Does the Influencer Marketing Relationship Work?

Marketing 78

Marketing B2C Social Media Channel 78