Remove Acquisition Remove B2B Remove Product Development Remove Sales Cycle
article thumbnail

Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few?

article thumbnail

Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., You’ve completed customer research for your product development and positioning strategy.

Demand 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The #1 thing successful founders think about for their next startups

Hippoland

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins.

Founder 48
article thumbnail

The #1 thing successful founders think about for their next startups

Hippoland

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 2) B2B startups have high margins.

Founder 48
article thumbnail

CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Renee Thompson – How to Win at B2B Optimization. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf.

Retention 106
article thumbnail

How I invest as a pre-seed investor?

Hippoland

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. Or in between?

article thumbnail

How I invest as a pre-seed investor?

Hippoland

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. Or in between?