Both Sides of the Table

JANUARY 25, 2015

The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” Not vanity metrics.

Product 150

Product B2B Warrant Technical Review 150

David Teten

AUGUST 19, 2019

Since 2017 we’ve managed $3 million in revenue-based financing, which helps cash-strapped technology companies grow. Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. Unlike many RBI investors, a full 50% of our investment activity is in non-tech businesses. Bigfoot Capital.

Revenue 60

Revenue Technical Review Software Review Equity 60

ConversionXL

JUNE 2, 2022

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. But the customer is worth more and the target approach of ABM is warranted. most commonly popped up.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Because of this, even a small deal may warrant a one-to-one marketing approach. ABM doesn’t stop at lead generation or new opportunities. How is your company perceived?

Customer 98

Customer Marketing Channel Acquisition 98