Both Sides of the Table

JANUARY 25, 2015

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth. Success for many is ephemeral. It’s important to understand.

Product 150

Product B2B Warrant Technical Review 150

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. However, even if you’re not familiar with these client brands, that eight other companies have trusted, Buffer gives them enough credibility to warrant consideration. Customer acquisition cost. To grow a brand, you have to be familiar to the other 95%.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. But the customer is worth more and the target approach of ABM is warranted. If so, even a small deal may warrant a targeted approach.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Austin Startup

FEBRUARY 24, 2018

Blitzscaling — lays out a useful framework for thinking about this, including the relevant B2B customer scale: Organizational Scale OS1 : Family (1’s) OS2 : Tribe (10’s) OS3 : Village (100’s) OS4 : City (1000’s) OS5 : Nation (10,000’s) As with every model, it is only that? Stanford’s CS183c?—?Blitzscaling

Warrant 48

Warrant Bootstrapping Framework Hiring 48

David Teten

AUGUST 19, 2019

Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. Like other RBI firms, Decathlon does not require warrants, governance involvement, or the types of financial covenants that are often associated with other venture debt type solutions. ARR of $500K+. to 3.0x.”. ScaleWorks. “We

Revenue 60

Revenue Technical Review Software Review Equity 60

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Because of this, even a small deal may warrant a one-to-one marketing approach. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98