Both Sides of the Table

JANUARY 25, 2015

The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” Not vanity metrics.

Product 150

Product B2B Warrant Technical Review 150

David Teten

AUGUST 19, 2019

Since 2017 we’ve managed $3 million in revenue-based financing, which helps cash-strapped technology companies grow. Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. Unlike many RBI investors, a full 50% of our investment activity is in non-tech businesses. Bigfoot Capital.

Revenue 60

Revenue Technical Review Software Review Equity 60

ConversionXL

JUNE 2, 2022

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. But the customer is worth more and the target approach of ABM is warranted. most commonly popped up.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Up and Running

OCTOBER 7, 2014

Chris Hoyt of L angua Travel has used this method to great effect with his business, using trade for B2B compensation. For those moments when you have smaller tasks that don’t warrant a new hire but that you just can’t add to your already full plate, Simon Slade of Affilorama.com suggests microcontracting.

South Africa 157

South Africa Software Review Green Technical Review 157

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Because of this, even a small deal may warrant a one-to-one marketing approach. ABM doesn’t stop at lead generation or new opportunities. How is your company perceived?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 22, 2022

This could be related to technical issues such as broken links or a sign of poorly performing content. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Most consumers (94%) say that negative reviews have convinced them to avoid a business.

Metrics 105

Metrics Analytics Marketing Acquisition 105