Remove Acquisition Remove Channel Remove Direct Marketing Remove PPC
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. This is hard work.

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Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

Build acquisition into your product (LinkedIn, TransferWise). Use marketing to amplify your product. Stacey MacNaught – Nobody Pays the Bills in “Social Shares” – Content Marketing That Delivers Tangible Value. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on).

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