A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

In a world where everyone and their brother is "joining the conversation" (oops, I use that phrase constantly!), I'm not talking about "triage" strategies like buying AdWords linking to a page of ads, I'm just pointing out that most companies on Earth don't depend on "joining the conversation" to acquire customers. After release of v3.0

Software Review 261

Software Review Technical Review Viral Software Developers 261

The Startup Toolkit

OCTOBER 28, 2011

The first is to be able to provide proven funnel costs, from acquisition through creation & sharing. Put this widget on facebook, spend $10k on that display network with this ad, and we guarantee you’ll end up with 500 entries because our acquisition, engagement, creation, and sharing rates are XYZ & Q, respectively.

Guinea 28

Guinea Technical Review Startup Widget 28

Startup Lessons Learned

APRIL 14, 2009

Start using some of those customers as guinea pigs for a self-serve version of the product. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? Whats the right set of materials, conversations, etc. involved before we go into production.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

MARCH 16, 2017

With over 400 million users to date, a recent acquisition by Microsoft , and a revamped user interface, LinkedIn seems poised to be the best platform for you to get leads, job opportunities, and keep the conversation going with the white collared community. Adds value to the existing conversation. And it is. LinkedIn Groups.

Distribution 58

Distribution Naming Search Guinea 58