Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
Startup Lessons Learned
AUGUST 2, 2008
Its the same with acquisitions. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No one wants to buy you till someone else wants to buy you, and then everyone wants to buy you. The key to closing deals is never to stop pursuing alternatives. Take a look and let me know what you think.
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Startup Lessons Learned
SEPTEMBER 2, 2008
In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. In an eyeballs business, you just cant seem to acquire or activate that next step-up of customers. Or your cost of customer acquisition just magically floats up to match your customer lifetime value.
ReadWriteStart
APRIL 3, 2012
The promotion includes a number of execs, including ones from Exec, natch: Alexis Ohanian ( Reddit , Breadpig ) for questions on Y Combinator, building brands and communities online, or combatting terrible legislation in Washington (e.g., SOPA/PIPA). Steve Huffman ( Reddit , Hipmunk ) for help with Web applications.
Startup Lessons Learned
APRIL 14, 2009
(For more on how this plays into the process of scaling up, see the Customer Creation stage of the customer development model.) But in the meantime, by iterating on their product with customers, they have a chance to get there on their own. Labels: agile , customer development 15comments: Scott Shapiro said.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Acqusition competition is how new apps get new customers. So what can you do? Then, if your retention is good enough, you can stay there.
Startup Lessons Learned
JUNE 21, 2010
To see proof of this, simply observe the results of the large majorities of corporate acquisitions of startups. To see proof of this, simply observe the results of the large majorities of corporate acquisitions of startups. The Entrepreneur’s Guide to Customer Development ▼ June (3) What is a startup?
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