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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

FEBRUARY 17, 2021

Third-party cookies are the new Flash. As Schiff concurs, this is “an opportunity for publishers that have become disintermediated from their visitors due to too many middlemen to try and take control of their destiny again.”. Safari and Firefox have already started to wean advertisers from them. Now, reluctantly, Google is, too.

Caching 140
Caching Algorithm Advertising Metadata 140
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Mobile Payments: The Trillion Dollar Industry That's Never - AgileVC

Agile VC

JUNE 12, 2012

But while it was a little less understood outside the payments world, their acquisition of TxVia theoretically gives them some of the plumbing they’d need to create a store of value or couple a Google mobile payments product to existing financial accounts. So not a new store of value and this is basically scenario #1 described above.

Mobile 250
Mobile Disintermediation SMS Government 250
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