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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Are you aware of your cost per acquisition on other channels? PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. So, who are these affiliates?

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

You now understand what online activity you are doing in terms of acquisition that is driving the kind of people to your site who are displaying a strong intent to visit your stores. Happy birthday! #2: 2: Use unique 800 (toll free) numbers on the website. You want to see if your website can drive traffic to your stores?

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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

Acquisition. Segment Category #1: Acquisition. Acquisition refers to the activity you undertake to attract people (or robots!) This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Two acquisition segments is normal.

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How and When to Use Sex to Sell More

ConversionXL

University of Florida advertising professor Robyn Goodman ( source ). For PPC traffic, landing page C resulted in a 95% increase in sign ups over landing page A and a 35% increase in sign ups over landing page B. “If you look at most of the Fortune 500 companies, who are they run by? Perhaps sex doesn’t sell, after all.