ConversionXL

FEBRUARY 3, 2022

a live stream with an influencer on social media). Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

VC Cafe

FEBRUARY 7, 2011

For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support. Consolidation will persist to prove itself as companies like Amazon and eBay continue to make acquisitions (Zappos, Quidsi, Woot, BuyVIP, etc.).

eCommerce 94

eCommerce Open Source SEM Technical Review 94

This is going to be BIG.

JULY 26, 2011

To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. If you are in marketing right now, or a student thinking about it, an *instant* way to get a job is to build up customer acquisition skills. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113