Duct Tape Marketing

NOVEMBER 9, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In the Weeds, talked about some outside of the box campaigns with real businesses. And imagine, I know you've had this experience, I bet everyone in your audience has had this experience where you, you gotta do goals.

Marketing 73

Marketing Differentiation Sacramento Small Business 73

YoungUpstarts

MARCH 11, 2018

The Chrysler’s ATL (Above the Line), “Eminem commercial” — that cost around 12 million $— is a perfect example of a well-focused, mass marketing campaign. Even placing a lemonade stand under the inclement sun of Sacramento at 2:00 pm, just after the finish line of a marathon, is understanding a target necessities, for example.

Los Angeles 180

Los Angeles Marketing Sacramento Detroit 180

Hunter Walker

APRIL 9, 2015

The California Sunday Magazine tells stories about people and culture and ideas in California, the West, Asia, and Latin America for a national audience. I thought there was an opportunity to start reaching a bigger audience, bringing stories to people in different ways. Douglas McGray: I’m glad you’re enjoying it! Texas Sunday ?

California 48

California San Francisco Los Angeles Sacramento 48

Occam's Razor

AUGUST 22, 2022

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign. Bad Success KPI.

Metrics 105

Metrics Campaign Analytics Framework 105