YoungUpstarts
APRIL 2, 2020
You may think the time isn’t right or the audience isn’t there. You can set up a temporary landing page advertised to a small group of people, or you can go with a focus group or survey to determine consumer interest. And you may be right. Or it may be that there’s no such thing as bad timing if the idea is right.
Duct Tape Marketing
NOVEMBER 1, 2017
And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. I mean is this an evolution of how we’re coming to think about content? That’s great.
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Duct Tape Marketing
JULY 12, 2017
And it helped to legitimize the space, which has made advertisers perk up and want to know more about it, and so more is being spent on content and measurements and now, where we are today. Tom Webster: Yeah, we work with NPR, and it has opened up a whole gigantic other audience for them. And public media has led the way, certainly.
crowdSPRING Blog
MARCH 5, 2013
Back in 1896, executives at the Missouri, Kansas and Texas Railway were looking for a way to gin up some excitement, build awareness, and gain some customers who would be willing to buy tickets to Texas. Two trains were designated to travel around Texas to advertise the event. For one day, Crush became the second-largest city in Texas.
crowdSPRING Blog
JUNE 5, 2017
Let us count the ways… A Missouri University of Science and Technology study used eye-tracking to determine that website visitors needed a mere 180 ms to form a first impression. Marketing studies show that the average American is exposed to around 5,000 advertisements and brands per day. First impressions matter.
www.foliomag.com
JULY 31, 2012
Audience Development. ADVERTISEMENT. ); ); ); Home » emedia and Technology. Digital audience developers and executives discuss their favorites. Here, digital audience marketers chime in on the ones they’re using now, and why. Leslie Ellwood, Executive Director, Audience Development, American Media Inc. Search Jobs.
Duct Tape Marketing
FEBRUARY 24, 2022
Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. Credibility marketing is being seen by your odd audience as trustworthy. Credibility goes to the next level because it deals with really how the perception your audience has of you.
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