ConversionXL

MAY 22, 2017

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. This happens in advertising all the time. Andrew Chen explained this as the Law of Shitty Clickthroughs. Image Source.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Brandanew

MARCH 24, 2016

Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? In 2016, social is more important than ever in the B2B vertical. This is true for “traditional” advertising, too. On social media. Build a strategy.

Social Media 100

Social Media B2B Media Vertical 100

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). If you enjoyed that, you should subscribe!

B2B 42

B2B Metrics Marketing Startup 42

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Our startup creates custom vertical search and decision making engines for people or businesses with structured data. Advertising. Friendster. Google Maps. Google Wave.

Naming 84

Naming Startup Social Media RSS 84

steveblank.com

JULY 8, 2011

No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? Reply Martin Henk , on June 8, 2011 at 6:13 am said: Impressive list, but missing a key ingredient: Sales management tools.

Software Review 110

Software Review Startup Silicon Valley Analytics 110