Steve Blank

FEBRUARY 22, 2010

What’s the distribution channel? For example, at a minimum, a web based startup needs to understand the Customer Lifecycle, Customer Acquisition Cost, Marketing Cost, Viral Coefficient, Customer Lifetime Value, etc. Advertising Expenses. Viral Acquisition Ratio. How do we price and position the product? Financials.

Balance Sheet 304

Balance Sheet Startup Burn Rate Metrics 304

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. If the viral coefficient is 0.9, And even worse, wed cranked up the burn rate in order to be ready to handle all those millions of mainstream customers we anticipated.

San Francisco 168

San Francisco PR Lean Early Stage 168

YoungUpstarts

JANUARY 11, 2018

By saturating one market or sub-market at a time, we started building the best marketing channel there is: word of mouth (WOM). We created virality in small pockets, such as Venice Beach, California, and the virality spilled over to the next pocket, Santa Monica. Behavioral psychology helps us understand how this works.

Los Angeles 133

Los Angeles Investment Bankers Cofounder Viral 133