Advertising California Customer Development Sales 
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.)
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Steve Blank
SEPTEMBER 10, 2009
In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. I couldn’t care less about those.
Steve Blank
JUNE 6, 2016
Prior to his investing and advisory career, Evangelos spent 20+ years in high-technology industries, in executive roles spanning operations, marketing, sales and engineering. It included things like advertising, marketing analytics, cyber security. We started to do that in the advertising space first.
Steve Blank
MARCH 25, 2009
We knew from back-of-the-envelope calculations that I would need 3 times the combined marketing and sales budgets of the incumbents for a head-on assault. (I The 3:1 Lanchester Laws said I would need $60M in marketing and sales spending to win. All the marketing materials, data sheets, advertising, press releases, trade shows, etc.
Steve Blank
JULY 30, 2009
I vividly remember the sales guy saying, “It’s only some kid in field service. Some sales guy who was too busy to take the meeting was probably retired in Maui on the commissions. Your Customers are Not Who You Think For years I thought this “million unit chip sale by accident&# was a “one-off&# funny story.
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