Advertising Community Customer Development Product Development 
ConversionXL
SEPTEMBER 6, 2013
This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.
David Teten
APRIL 1, 2021
Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. VC Platform community has grown approximately 120% in the last 3 years. For example, recruiting writ large is useful at all stages of development. Customer Development.
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YoungUpstarts
OCTOBER 10, 2012
Brilliant ad agencies and clever marketing communications experts. Talented product developers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
conversionxl.com
SEPTEMBER 10, 2013
It’s Not a Conversion Problem, It’s a Customer Development Problem. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? Extra Lucrative Conversion Advice.
Startup Lessons Learned
MAY 14, 2009
The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. I have contacts within the university and entrepreneurial communities and would be happy to help you set up something if interested.
Startup Lessons Learned
AUGUST 24, 2009
When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Your creators should always have a simple way to talk to current and potential customers in any segment. Just as Erin mentions above -- replace content with games -- the same dynamics are at work in the advertising world.
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