Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.

Startup 328

Startup PR Public Relations Channel 328

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 269

Silicon Valley Technical Review RSS PR 269

ConversionXL

SEPTEMBER 20, 2016

In practice, however, empathic design seeks to identify latent customer needs in order to create products or messaging that customers didn’t even know they wanted. Mainly, you’re going to want to a gather a decent sample of people who have bought from you before (generally, we like repeat customers).

Design 48

Design Distribution Framework Naming 48

ConversionXL

SEPTEMBER 4, 2014

There are hundreds of services for tracking, advertising, site customization, and generally souping up your ability to measure, reach, and convert your visitors. As with most popular Google products, it’s free. We heard you and we’re here to demystify site tags and how to keep them in order. What is a “Tag” Anyway? That’s a tag.

Management 106

Management Software Review eCommerce Analytics 106

www.rocketwatcher.com

NOVEMBER 8, 2010

Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). I do this by program/campaign so I can compare email campaigns to pure advertising (for example). Good post, -Hakan [link] aprildunford Reply 13. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment.

B2B 42

B2B Metrics Marketing Startup 42