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Twitter Link Roundup #178 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The Damaging Psychology of Down Rounds | by Mark Suster – [link]. Newspapers need to stop lying to themselves — and to advertisers — about their circulation – [link]. 6 Interesting Facebook Tricks You Might Not Know | Search Engine Journal – [link]. “Embrace skeptics. ” [link].

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Take Five – How will the downturn continue to play out on startups and venture capital

VC Cafe

Snap’s stock plunged 40% last week after Evan Spigel announced the company will miss revenue targets, which raises questions about other ‘advertising powered’ social networks. Beyond growth momentum and compelling KPIs, this is where investors will search for true strategic differentiation and a path to profitability.

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Lean Startups aren't Cheap Startups

Steve Blank

In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.) Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)

Lean 244
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People-First Capitalism

Reid Hoffman

Everyone’s pulled back on advertising. And I made a decision not to do an equity round, because I thought it would be a down round. And I said, I think it’s going to be a down round, because people are scared. And then if you add dates, that’s a search with a date, which is a proxy for a high-intent person.

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People-First Capitalism

Reid Hoffman

Everyone’s pulled back on advertising. And I made a decision not to do an equity round, because I thought it would be a down round. And I said, I think it’s going to be a down round, because people are scared. And then if you add dates, that’s a search with a date, which is a proxy for a high-intent person.

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The Future of Startups 2013-2017

Scalable Startup

It’s sort of like a supercharged version of Excel that lets you suck in data, you can suck in all your Facebook advertising campaigns, you can suck in all your Salesforce.com data, and you can run — you can actually, yourself, as a small business person, actually analyze and find friends and data. I just think people get confused.