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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Say you work at a SaaS company selling AI software. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. To return to an earlier example, an in-depth review of your AI system may be easy to understand (and persuasive) for a fellow developer. Image source).

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30 Entrepreneurs Explain How Technology is Impacting Their Business Today

Hearpreneur

Most of our employees are also remote workers who have never set foot in Florida. As a successful travel site, blog, and social media presence, technology has made it extremely easy for us to discover and establish relationships with potential writers and contributors, never mind, advertisers, from all over the globe.

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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Do any of these super angles reside in South Florida? Unfortunately, none are very focused on Florida (California and New York are the top two destination).

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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Do any of these super angles reside in South Florida? Unfortunately, none are very focused on Florida (California and New York are the top two destination).

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Entrepreneurship for Superwomen

Up and Running

I took a course on innkeeping through a company in Florida, found through online searches and reviews. Not only did I learn a lot about the ups and downs of the hospitality industry from David Caples of Elizabeth Point Lodge, Fernandina Beach, Florida, but I also made a great friend. . Research and know your target audience.

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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. Give them due credit. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign. Now stop snickering.]. #2

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In Silicon Valley, Founders Fight for Control

online.wsj.com

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