The “Curse of Knowledge”: How Expertise Can Hurt Marketing
ConversionXL
APRIL 1, 2019
Say you work at a SaaS company selling AI software. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. To return to an earlier example, an in-depth review of your AI system may be easy to understand (and persuasive) for a fellow developer. Image source).
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