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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. This is especially true when it comes to tech companies hiring the wrong chief technology officer. Nothing can be more damaging than a misleading or careless CTO.

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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world?

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Should You Share Equity with Consultants?

www.inc.com

Advertising. TECHNOLOGY. Technology. Should You Share Equity with Consultants? Science and Technology Technology. Back in 1997, Randy Parker was staring at a blank whiteboard, wondering where hed find the money to hire the employees and consultants he needed to build his new product. "We Leadership.

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What is Sweat Equity Worth?

www.entrepreneur.com

Answers Ask Entrepreneur Home Business Operations Business Opportunities Sales & Marketing Advertising & PR Finance & Accounting Franchises Home Business Human Resources Internet/E-Commerce Legal Issues Starting Up Technology Most Recent Answers How Can I Streamline My E-Commerce Operation?

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. For Neopets, its simply a side-effect of their game-like product design.

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Twitter Link Roundup #167 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Obama CTO Harper Reed on Keeping Sane in a High-Pressure Environment – [link]. Iterations: How Founders Can Fight Through The Great Fragmentation Of Talent | TechCrunch – [link]. Is crowdsourcing a threat or opportunity for PR agencies? Ten Things Young CEOs Seem Likely To Get Wrong – [link].

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From Nothing To Something. How To Get There.

techcrunch.com

One of the things I do as a founder of a later stage startup is to meet with early stage entrepreneurs to help them get their companies going. In later posts I’m going to get into more detail on specific topics like hiring, raising money, what types of ideas have the potential to get big, finding your founders, and the like.