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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? Formerly, he was Managing Director of both Product Management and of Business Development at Los Angeles Times Interactive.

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Do Movies Even Matter Anymore?

Growthink Blog

The movie business of today is all "pre-sold" IP. And this business is becoming LESS advertising driven -- transitioning from today's model of more than 85% of revenue being ad-based to less than 60% and trending down with the balance being generated by content payments, either for one-time viewings or via subscriptions. Toy Story 3?

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Shout Out to Seth Levine, or the In-N-Out burger startup

Scalable Startup

Currently Los Angeles is in what could be a startup renaissance or an apocalypse, dependent on how long the hype goes on. Many investors now advertise that want only developers, they will cover all business/marketing/etc. I’ve been harping about this a lot (too much?) for over a year: [link].

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27 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Back in the days of straight advertising, it was important to have a name that explained what your company specialised in so the audience would be drawn to it. Los Angeles St. Ran reports through a IP lawyer, they were all taken or didn’t sound good. Therefore, we wanted a name that did exactly what it said on the tin.

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How To Launch a Startup and Avoid Ending-up in Jail

Scott Edward Walker

Not only are there key contractual issues that must be buttoned-down (like vesting and IP assignment ), but also there is a minefield of laws and regulations that must be complied with. Introduction I love working with startups – and trying to protect founders and watch their backs. Many thanks, Scott.

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An Extensive Guide To Web Form Usability

uxdesign.smashingmagazine.com

Advertisement. For example, pre-select the user’s country based on their IP address. Advertising. It should be possible to switch the formatting based on location, either by prompting for location or by IP lookup. Please no link dropping, no keywords or domains as names; do not spam, and do not advertise!

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