Duct Tape Marketing

NOVEMBER 9, 2022

Not just jumping into the tried and true, let's go do social media, let's go do Facebook ads, let's go do you know, video advertising or whatever. What happens then is everybody jumps outta their chair and goes and does what they know how to do, what is missing. (05:49): And then we benchmark those alternatives using a set of data.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

YoungUpstarts

MARCH 11, 2018

Even placing a lemonade stand under the inclement sun of Sacramento at 2:00 pm, just after the finish line of a marathon, is understanding a target necessities, for example. But you don’t necessarily need a big bank account for creating a successful project. Got the target, but not the budget.

Los Angeles 180

Los Angeles Marketing Sacramento Detroit 180

Hearpreneur

JUNE 25, 2016

Thanks to Anthony Mancuso, Electricians of Sacramento. #2 My responsibilities varied greatly, but there was one consistently annoying experience: Our marketing/advertising agency charged a boatload of money, took a shockingly long time and delivered often bland, ineffective results. Thanks to Rob Boirun, PopNet Media LLC. #4

Entrepreneur 70

Entrepreneur Sacramento Advertising Campaign 70

Hunter Walker

APRIL 9, 2015

We create a great reading experience for the web, as well as a print edition, which gets delivered with select Sunday editions of the Los Angeles Times, San Francisco Chronicle, and Sacramento Bee. DMcG: Most of the really good magazine-style features we read are published by East Coast media companies. Would New York Sunday work?

California 48

California San Francisco Los Angeles Sacramento 48

Duct Tape Marketing

SEPTEMBER 26, 2018

One of my favorite examples from the book is a restaurant in Sacramento, California called Skip’s Kitchen. Yet John, they’ve never spent a penny on advertising in the 10 years they’ve been open. That study is called Chatter Matters, which was actually released today out of media embargo. by USA Today newspaper.

Montana 56

Montana Viral Sacramento Differentiation 56

Occam's Razor

AUGUST 22, 2022

You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), For your Display Advertising campaigns, picking any Success KPI close to buying (ex: Revenue) usually is a mistake.

Metrics 105

Metrics Campaign Analytics Framework 105