article thumbnail

9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Product quality and seller reputation matter , goes without saying. What about when the product matches the customer’s needs and wants, and they trust the seller? If you sell commodity products, you might want to look into pulling reviews from an external site to have more of them. The same goes for products and purchases.

article thumbnail

Positioning Your Brand in the Covid Era

ReadWriteStart

On the other hand, during the pandemic, many consumers have tried new ways of shopping , be that shopping online rather than in stores, or simply trying new brands and companies for both products and services. Men were found to have little to no preference in siding with trusted brand names compared to those that are innovative.

eCommerce 176
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shark Tank Season 4 episode 3 breakdown

Lightspeed Venture Partners

in sales but made only $20k in profit, despite not having any advertising costs. The entrepreneur claimed that her patent was weak and as a result competitors had copied her product and were collectively doing $30-40M in sales. The product retails for $39.95, wholesales for $19.95, and costs just $5 to make.

article thumbnail

Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

People research products. Product quality and seller reputation matter , of course. But what about when the product matches the customer’s needs and they trust the seller? Reviews matter for deciding on products and companies. Use structured data to get review stars from highly reviewed products into search results.

Customer 132