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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Most small businesses, growing startups , and individual entrepreneurs do not have ready access to legal counsel. In many cases, the quick and easy registration process promised by DIY online service providers is incredibly appealing, especially for applicants just starting out in their business endeavors.

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High and Low Tech Ways to Promote Your Business

The Startup Magazine

Only half of all small businesses stay open for their first five years of operation; just over one-third survive for ten years. Issues facing new businesses include a lack of financial resources and lack of exposure to potential customers. Stationary Products. Photo by Artem Bali from Pexels.

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10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Think about what you want your company name to convey.

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7 Must Have Features If You Sell Products Online

Entrepreneurs-Journey.com by Yaro Starak

I didn’t buy from Zappos last year, but I did go a little crazy at Australian stores like TheIconic.com.au , which has been doing an advertising blitz locally in Australia to spread awareness via billboards and bus ads. However that doesn’t mean you can’t offer these sorts of features as a small business.

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Top 7 Mistakes That Kill Your Ads Conversion in 2017

Duct Tape Marketing

Business spends huge money on sending their message to customers, but the results leave much to be desired: For every $92 spent acquiring customers, only $1 is spent converting them; besides, only 8% of users pay attention to marketing ads and click on them. Link product to a high-involvement issue. Engagement rate growth.

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Branding Secrets Of The World’s Best Brands

crowdSPRING Blog

As I thought about those strategies, I realized that they explained five common lessons that small businesses and startups can learn from the world’s best brands. A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding.

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3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen Z Into Zealous Advocates

crowdSPRING Blog

Packaging design today is different from the way product packaging was created in the past. Today’s consumers are younger, more opinionated, driven by social causes, and selective when buying products. This is especially true if your business sells to Millennials and Gen Z. Wine sold as tetra packs were up 21.7

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