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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

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Lean LaunchPad – For Deep Science and Technology

Steve Blank

The existing winter quarter of the class remains the same as we taught for the last 10 years – taking all students’ projects – e-commerce, social media, web, and mobile apps. Ended in Week 10 as a B2C platform for scheduling on-demand at-home senior care. If you can’t see the Celsius video, click here. Team TakeCare.

Lean 330
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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. BUT it definitely does NOT have the super-duper-hyper-ultra-cool Web 2.0 While I personally have all sorts of super-duper-hyper-ultra-cool Web 2.0 spit and polish about it.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well.

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Startup Tools

steveblank.com

Useful blogs and links for startups Click Here ————– 2.