Affiliate Aggregator Analytics CPA 
Both Sides of the Table
FEBRUARY 21, 2010
We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. And what we love is that everybody is happy.
Occam's Razor
AUGUST 9, 2016
The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.
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Occam's Razor
AUGUST 12, 2013
There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.
ConversionXL
FEBRUARY 26, 2020
This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.
Occam's Razor
DECEMBER 12, 2011
Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool.
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