Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Occam's Razor
SEPTEMBER 24, 2012
But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. You've deployed five, six or 15 web analytics tools on your website/mobile app. If you are new to analytics, maybe you obsess about the wrong thing (impressions). But not, ever, in aggregate.].
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