Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can really do … so much.

Web 164

Web Design Marketing Security 164

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). This is the standard attribution model in all web analytics tools. Look up, memorize the steps to conversion.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. If you have a lot of them, aggregate them up. Bonus: Web Analytics Data Sampling 411.

Analytics 131

Analytics Marketing Campaign Metrics 131

Agile VC

MARCH 30, 2012

Several years ago I wrote a post about the three business models of the consumer web : commerce, advertising, and user-paid premium services. The consumer web landscape has changed meaningfully since I wrote that in 2006. We’re witnessing a new wave in “big data” that extends far beyond just the consumer web.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. Step #3: Web Analytics Analysis. A click map is a visual representation, aggregated data of where people click. Some things and places matter much more than others.

Analytics 48

Analytics Technical Review Conversion Framework 48

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Amazon Web Services. Web Tools: Hereâ??s Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53