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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager.

B2B 94
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Are You Ready for Equity Based Crowdfunding?

Up and Running

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo.

Equity 125
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 137
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Tips for Success via Business Crowdfunding

Hearpreneur

But just wanting to raise and offering your opportunity to investors isn’t enough to guarantee a successful campaign. Find the experts and our affiliated partners. However, when launching a campaign that brand is going to potentially be one of hundreds of startups competing for investor attention and capital on the same platform.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

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Startup Resources

www.vccafe.com

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. affiliate and referral marketing on the web. Campaigner - email marketing suite. Campaign Monitor â?? easy business finance software. Startup Threads. Videos/presentations. SlideShare. Haiku Deck.