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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links.

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How to find a good programmer or web developer

www.peterdrew.net

there is the 7 day full functioning Free trial so you can test it again at any time mate It costs me a lot of money to provide this for free for 7 days to people, though the conversion from free trial to full membership is great, so makes it worthwhile etc. Simple RSS Trust SEO – Part 2. Best of luck mate. Create SEO Trust Bank.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I wanted to put this as #3 because if it were a "conversion" campaign then it would not be a "branding" / feel good campaign. Another thing people forget is to measure the overall impact, beyond simple conversions.

Campaign 128
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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Coupon affiliates. "Social All visits. Total revenue.

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I Wish I'd Known That. [Digital Analytics Edition.]

Occam's Razor

You don't necessarily need an MBA, but if you can't have a intelligent business analysis conversation you won't be effective. Here is the only way to succeed at web analytics: Identify the business macro and micro conversions. Torture everyone to identify economic value of non-revenue micro conversions.

Analytics 120
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Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Are your email, affiliate, other marketing campaigns yielding low bounce rates? 2: Measure the bounce rate for your traffic sources. You get the idea. #3:

Metrics 120
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Startup Resources

www.vccafe.com

affiliate and referral marketing on the web. GetSatisfaction - conversations between companies / customers. If you enjoyed this article, Get VC Cafe delivered by email or subscribe using your Feed Reader and RSS Share this: Email Twitter Google +1 Facebook LinkedIn Share/Bookmark. aggregation. Custora â?? Highrise â??