ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% Product should be your main channel for customer acquisition, retention and expansion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94

B2B Marketing Curation PPC 94

YoungUpstarts

SEPTEMBER 12, 2012

So Westlaw created Peer Monitor, which aggregates anonymized data on firms’ financial and operational performance, collected from participating clients with their permission — and this turned into a lucrative new business. The company was having a noticeable customer retention issue several years ago. their peers).

Customer 168

Customer Social Media Retention Canada 168

Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? Retention / Churn. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest. I like to think of revenue drivers.

Metrics 346

Metrics Startup Acquisition SEM 346

practicetrumpstheory.com

JULY 14, 2010

For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention. Note: Some of you might have noticed that I swapped Revenue with Referral from Dave’s version.

Metrics 51

Metrics Lean Retention Startup 51

Occam's Razor

JULY 18, 2011

Finally let’s not forget a very, very important signal of our email marketing effectiveness: Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers. It might seem logical that you’ll also measure the second most overused web metric: Average Revenue per Email Sent = total revenue / # of emails sent.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

MARCH 16, 2016

NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. Use them for testimonials, affiliates, etc. But that’s just aggregate information, not totally useful because it’s not your specific industry. Passives (7-8). Detractors (0-6).

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up. They will show affection towards you. Fruition Internet Marketing. Rock it.

Analytics 131

Analytics Marketing Campaign Metrics 131