ConversionXL

NOVEMBER 23, 2022

Salesforce, for example, increased its revenue market share to 18.4% Product should be your main channel for customer acquisition, retention and expansion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.

B2B 94

B2B Marketing Curation PPC 94

Women Entrepreneurs Can

DECEMBER 15, 2021

in 2004 and has grown her project management company into a success that makes $1 million in revenue annually. trillion in sales, shipments, receipts or revenue and employed more than 10 million people. But successful business owners will urge – don’t let this be you. Violet Stephens started Proje Inc. 29% wanted to be their own boss.

Intellectual Property 59

Intellectual Property LLC CPA Atlanta 59

YoungUpstarts

SEPTEMBER 12, 2012

The company was having a noticeable customer retention issue several years ago. Retention rates had declined from the high 90s to the mid 80s, which senior management felt the need to address quickly. As a result, retention rates rebounded back up to the high 90s. SAS Canada is a good case in point. their peers).

Customer 168

Customer Social Media Retention Canada 168

Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? Retention / Churn. Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest. I like to think of revenue drivers. And they are revenue drivers in that simplistically impressions x fill rate x eCPM equals revenue.

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

NOVEMBER 12, 2018

The “Referral ID” field is also unnecessary, but it’s probably there for affiliate reasons. It’s easy to give affiliates the Referral ID and tell their customers to use it during the registration process. Easy for the affiliates, but not useful for end users.). The second drop-down with “What is your current revenue?”

Affiliate 116

Affiliate Email Technical Review Registration Rights 116

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

“LTV” means “the total revenue you’ll get from a customer over its lifetime.” ” For a simple subscription business model the formula is easy to write but hard to compute : [LTV] = [monthly revenue] × [number of months in lifetime]. So total expected revenue is $RN/ p. so expected months is 20.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hearpreneur

FEBRUARY 16, 2018

Thanks to Louis Gudema, revenue + associates ! #2- Sometimes the big picture suggests that a certain priority will drive the most revenue, or that the ROI of another is higher. Our team in the last five years has gone from five to nearly fifty, however we have amazing retention. 2- Managing technology priorities.

Entrepreneur 91

Entrepreneur Restful Jordan Revenue 91

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Up and Running

APRIL 6, 2015

Growing a company, generating recurring revenue, and creating loyal customers is no mean feat, regardless of your budget, or the number of employees at your disposal. In the Membership Economy they are retention and customer lifetime value. Having monthly subscription revenue can smooth out the peaks and valleys in annual sales.

Revenue 60

Revenue Affiliate Community Retention 60

Up and Running

SEPTEMBER 22, 2021

Everyone is happy when (monthly recurring) revenue rises, but there are several more advantages beyond simply the bottom line: Brand building. Customers who sign up for a business following a referral have a 37% higher retention rate than non-referrals. How to set up your first referral program. Two-sided incentive.

Programming 141

Programming Churn Rate Design Campaign 141

ReadWriteStart

AUGUST 6, 2019

As those goals evolve, it is also critical to stay focused on the company’s best practices to provide a baseline for ongoing changes that can significantly improve growth, profit margins, and retention rates. Generally speaking, a lag measure is retrospective data that is too late to change, such as the previous month’s revenue.

Startup 107

Startup Balance Sheet Retention Employee 107

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

The Next Web

MAY 26, 2013

Unless you already have a stellar reputation, having a basic prototype and showing early success — user growth, engagement, retention or revenue — is critical to winning investor interest. For example, you could say, “It costs us $5 per customer through ads, but $2 per customer through affiliate networks.”

Software 151

Software Forecast Startup Exit Strategy 151

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model.

Customer 133

Customer Churn Rate Retention Acquisition 133

ConversionXL

MARCH 16, 2016

NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. Use them for testimonials, affiliates, etc. Net Promoter Score has been shown to correlate with customer loyalty, retention and growth – but not always. Passives (7-8). Detractors (0-6).

.Net 48

.Net Metrics Retention Aggregator 48

ConversionXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Of those, 72% say they directly impact pipeline and revenue. This is the tactic that ConvertKit used to increase monthly revenue by 637%. How are you better than the competition?

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

AUGUST 26, 2014

The sad part is, the same study found that in almost every revenue group – with the exception the $0-10k group – companies that test changes based on extensive historical data were proportionally the most likely to be more successful. “How complicated will the test be to implement on the page or template?

Framework 109

Framework Conversion Analytics eCommerce 109

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Individually or together, each of these metrics will contribute to common underlying marketing goals: Building awareness; Customer acquisition; Customer retention. In GA4 go to Reports > Life cycle > Retention.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Agile VC

NOVEMBER 9, 2015

There’s been ample coverage in the popular press of course highlighting everything from the company’s revenue growth, lack of profitability, and the well-publicized fact that founder/CEO Jack Dorsey is also CEO of Twitter so would theoretically be running two public companies simultaneously. Revenue Composition. Starbucks Deal.

IPO 165

IPO .Net Revenue Acquisition 165

practicetrumpstheory.com

JULY 14, 2010

For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention. Note: Some of you might have noticed that I swapped Revenue with Referral from Dave’s version.

Metrics 51

Metrics Lean Retention Startup 51

Guy Nirpaz

MAY 9, 2012

Dedicating an executive on your team to customer success can significantly boost customer engagement, increase customer retention and ultimately grow customer lifetime value. I am excited to see so many talk about the importance of the Chief Customer Officer. We have given the Jeanne Bliss book to several of our clients.

Customer 40

Customer Dilution Affiliate Retention 40

The Startup Toolkit

JANUARY 3, 2013

In totally non-rigorous order from most to least common: Niche content sites (SEO + adwords/affiliate). Niche community (retention + adwords). Real products (usually with minor recurring revenue and no scalable channel). Real products (usually with minor recurring revenue and no scalable channel). Sounds good!

Private Equity 31

Private Equity Algorithm Affiliate SEO 31

ConversionXL

FEBRUARY 3, 2022

Use incentives to optimize customer retention and advocacy through gamification. For example, when ConvertKit began to grow its user base by cold-emailing bloggers , it doubled down on the tactic and scaled it up to include an affiliate program and webinars. Revenue grew by 637%. The result?

Product 102

Product Marketing Social Media Channel 102

Occam's Razor

JULY 18, 2011

Finally let’s not forget a very, very important signal of our email marketing effectiveness: Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers. It might seem logical that you’ll also measure the second most overused web metric: Average Revenue per Email Sent = total revenue / # of emails sent.

Metrics 137

Metrics Campaign Email Marketing 137

SoCal CTO

OCTOBER 5, 2010

10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Game mechanics have become a popular way of increasing user engagement and pushing user adoption, referral and retention, and many startups have sought ways to incorporate game mechanics into their sites. Why You Should Write. Status / reputation.

Technology 191

Technology Product San Francisco CTO Hire 191

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. Pick the area with the most amount of revenue or cost, use data and digital savvy to improve revenue even more or reduce cost a lot.

Analytics 131

Analytics Marketing Campaign Metrics 131