Remove Affiliate Remove Algorithm Remove Channel Remove PPC
article thumbnail

Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Have you configured your custom and default channel groupings? PPC Keyword ID’s Visible on Landing Pages. What It Is: Adding manual UTM tags ensures your channels are being properly credited.

article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

I humbly believe that the biggest mistake most of us doing SEO make is that we are far too obsessed with ranking and meta this and that and how to work back algorithms etc etc. Why not start a YouTube channel with a series of how-to videos? "When should I have started SEO and PPC campaigns for Italy Tours 2010?"

article thumbnail

8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I

marketingland.com

Affiliate Marketing. Marketing Biz: Personalization, MindMeld & Tumblr Metrics Affiliate Marketing Down Under: Australia’s Untapped Opportunities 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I Designing For Dynamic Email Messages The Content Boss: Who Heads Content Marketing And What Falls Into Their Purview?

Metrics 47
article thumbnail

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

she will look at all her observations of other supermarkets on Earth, on other planets, and do her best to give your the best normalized, indexed, algorithm'ed number. And I'm totally ignoring that demo/psycho data is deeply inferred and algorithmized. You, see why the two numbers might not tie? million Unique Visitor.

Metrics 60