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Stories of Opportunity from the First Round Capital Key Hire Wire – COO, VP of Business Development, Online Marketing Director

This is going to be BIG.

VP of Business Development, DNAnexus - Palo Alto, California In the not too distant future, everything will be determined by your DNA--your job, what retro 50's decor you'll buy, how tightly you'll slick back your hair, whether or not you can date Uma Thurman.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

He’s done several startups and is a board member of the Technology Council of Southern California (which is where I met him originally). A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork?

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8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I

marketingland.com

Affiliate Marketing. Johns 2008 best-seller, "Always Be Testing", written with business partner Bryan Eisenberg, has been the standard reference for conversion optimization through testing since its release and has been used for the basis of both academic coursework as well as corporate training. Search Engine News, SEO & PPC Info.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). We need to shift our strategy to more dramatic focus on SEO. Now you know both keywords to include into your SEO and PPC awesomization strategy, and the landing pages and experience to fix.

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Startup Tools

steveblank.com

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

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Startup Resources

www.vccafe.com

SEO and Analytics Tutorials. SEO for Startups â?? SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. affiliate and referral marketing on the web. Mark Suster GRP Partners Advice. Philippe Botteri, Bessemer Venture Partners. Lean Startup Circle â?? Analytics review â??