VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Analytics Channel 119

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I’ve built my email list through that as well. I’ve got a subscriber base of about 40,000 emails as well, and it’s the centerpoint for everything I’ve done and the exposure I’ve gained. They haven’t built an email list. I already had an audience of internet marketers. It’s introduced me to some wonderful people as well.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. The AAA form asks for a bit more info (height and weight) and, smartly, captures my email address. These people really want my email address! I click Next.

Web 164

Web Design Marketing Security 164

Occam's Razor

MAY 27, 2015

Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). You own very little about them. and so much more. They have no own strategy.

Analytics 60

Analytics Marketing Mobile Audience 60